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Reanda’s global network was originally founded by its China member, a top-tier Chinese firm established in Beijing in 1993. This firm, Reanda China, was once an affiliate of the Ministry of Foreign Economic Relation and Trade of China until its spin-off in 1998 due to governmental policy.
When the founders of Reanda China, who had worked and studied abroad, began conceptualising a name to use to market the company, they considered using each of their English initials. It has also been said that each founder selected letters of the alphabet, eventually resulting in the name REANDA.
The name was initially created in English and then translated into Chinese based on the pronunciation. The three characters comprised in the Chinese name of Reanda auspiciously refer to “Profit”, “Safe” and “Deliver”, respectively. Read More >